What Do Real Estate Agents Do?
The Full Picture of What a Professional Realtor Brings to the Table
For many people, the question “What do real estate agents do?” is rooted in an outdated view of the profession—placing a sign on the lawn, arranging a few showings, and collecting a commission when the sale closes. In truth, a professional real estate agent or team does so much more, especially when you’re working with a full-service team like Elevate Real Estate Group in London, Ontario.
Our work spans residential homes and condos, rural and infill land, commercial buildings, leasing, and investment properties. Within each of these, we bring expert knowledge, strategy, and care to every step of the process. What we do is equal parts advisor, strategist, marketer, negotiator, and project manager.
What Do Real Estate Agents Do?
Selling: Strategy, Staging, and Exposure
For sellers, our role begins with a comprehensive market evaluation (CMA) that takes into account local trends, current inventory, buyer demand, and property-specific features. Pricing is strategic—done to attract interest while maximizing return. At Elevate, we also help prepare the property through hands-on staging (yes, we do it ourselves), identifying impactful upgrades, and ensuring your home shines online and in person.
We manage photography, floorplans, video tours, drone footage, 3D walk-throughs, custom listing copy, and social media marketing—all tailored to your home’s target audience. Whether it’s a bungalow in Old South, a luxury condo downtown, or a commercial storefront in Wortley Village, we position your property for maximum visibility and buyer interest.
After the property is listed, we track market and ad metrics to ensure our marketing strategy is having the desired impact and make adjustments as necessary. We, of course, schedule showings, handle inquiries, and provide answers to questions that any other Realtors or potential buyers may have. We also market and host open houses, both for the public and other Realtors. However, advances in videography and the reach of the online world are making open houses less impactful.
Buying: Guidance, Access, and Advocacy
For buyers, we offer personalized searches, area insights, and access to off-market opportunities. More than just unlocking doors, we pre-vet listings, evaluate value, and help you make informed, confident decisions. We’ll explore not just the house itself, but the neighbourhood dynamics, zoning restrictions, future development plans, and resale value, ensuring you’re buying more than just a place, but a wise long-term investment.
When you’re ready to act, we handle offer preparation, negotiations, condition management, and closing coordination, protecting your interests at every turn.
Real Estate Project Management: Coordinating the Entire Ecosystem
Behind the scenes, we act as project managers, coordinating every moving part of the transaction. Whether it’s residential, commercial, rural, or raw land, we take responsibility for:
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Connecting you with trusted mortgage brokers to secure financing
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Booking and managing appraisals
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Coordinating home inspections, including specialty services for mould, septic systems, well water, asbestos, or foundation concerns
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Navigating status certificates for condos
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Consulting with lawyers to review contracts, title issues, or encroachments
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Organizing zoning checks, municipal planning approvals, and minor variance applications when required
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Consulting building inspectors and checking compliance with local bylaws and the Ontario Building Code
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Managing permit applications and advising on timelines and next steps
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Guiding clients through land severances, conservation approvals, and archaeological assessments in rural or development land situations
In commercial deals, we assess tenant leases, operating costs, rent rolls, CAP rates, and ROI projections—providing a detailed view of value beyond the listing price. In land acquisitions, we delve into official plan designations, servicing capacity, and redevelopment feasibility.
This level of orchestration ensures no surprises, delays, or oversights, while protecting your time, money, and peace of mind.
Education and Continuous Improvement
At Elevate, we believe that the best realtors are students of the industry. We invest in ongoing training, certifications, and education to stay current with ever-changing laws, technology, and market dynamics. Stewart, one of our team leaders, pursued his MBA to bring a higher level of strategic thinking and operational insight to the business. While all agents have to continually take update courses and maintain an interest in educating themselves on both micro and macroeconomic impacts on London, Ontario’s housing market.
From local policy changes and property tax legislation, to advancements in real estate marketing and analytics, we’re always working to raise our knowledge and deliver real value to our clients.
Not All Realtors Are Created Equal
The truth is, real estate is an industry where professional standards vary widely. While there are many outstanding agents in our market, the barrier to entry is low, and not every professional approaches the work with the same level of care, training, or integrity.
At Elevate Real Estate Group, we’re committed to elevating the experience for our clients, our colleagues, and our community. We lead with honesty, attention to detail, deep market knowledge, and a client-first mindset. Our entire process is about making your journey smooth, strategic, and successful—whether you’re buying your first condo, leasing commercial space, selling a family home, or investing in development land.
The Elevate Real Estate Team also went the extra step of joining the Better Business Bureau to show our clients how seriously we take our role. We want to ensure we are offering you the very best service possible.
Final Word
So, what do real estate agents do? At Elevate, we do everything required to make your goals a reality. We bring together local expertise, modern marketing, high-level project management, and personal dedication to help you navigate one of life’s most significant decisions with confidence.
📞 Ready to get started? Reach out to Elevate Real Estate Group and discover what it feels like to work with a team that truly goes above and beyond.
Elevate Real Estate Group
Why Choose Elevate Real Estate Group?
At Elevate Real Estate Group, we understand that buying a home is a significant decision. That’s why having the right team by your side is essential. Our experienced realtors—Stewart Blair, Jeremy Odland, Brittany Wurfel, and Caitlyn Ford—bring unmatched expertise and dedication to every client.
Additionally, our in-depth knowledge of the London, Ontario, market allows us to guide you through every step of the process confidently. From the initial consultation to the moment you receive your keys, we’re committed to making your journey smooth and stress-free.
Learn more about Elevate here, Meet the Elevate Real Estate Team
Elevated Excellence in Real Estate
When you ask our clients, you’ll hear time and time again how we stand out in a competitive market. Our unwavering focus on Ethical Behaviour, providing the Best Client Experience Possible, and maintaining a Commitment to Excellence sets us apart.
Unlike others in the industry, we do not chase awards, focus on sales volume, or rush through deals to move on to the next client. Instead, we care about Every Client, Every Deal, Every Time. Whether you’re a first-time buyer or a seasoned investor, you can trust us to deliver the care and respect you deserve.
Get Our FREE Guides Today
Thinking of selling your home? Find out its true market value with our Free Home Evaluation! Get expert insights and a precise estimate to help you make confident, well-informed decisions.
Click here to access your free evaluation.
Ready to start your home-buying journey? Download our Home Buyers Guide today and get practical tips and expert advice to make your dream home a reality.
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Contact Us
Do you have questions or need personalized advice? Call us at 519-933-6198. Let’s work together to find the perfect home for you! You can also use the Contact Us page.
More From The Elevate Real Estate Blog
Exploring real estate in London, Ontario? We’ve covered you with various blog posts designed to guide you through every step of the buying or selling journey.
10 Reasons To Consider Moving to London, Ontario
The Importance Of Working With A Local Realtor
Your Essential Home Buyers Guide: Top 10 Tips for Buying a Home
Ontario Real Estate Commissions Uncovered
Understand how much you can expect to pay when buying or selling with our guide to Ontario real estate commissions.
Discover the Top Family Adventures Near London, Ontario
Plan your next unforgettable outing with our list of the best family day trips from London, Ontario, featuring beaches, markets, nature parks, and more!
First-Time Home Buyer’s Guide in Ontario
Embark on your homeownership journey with confidence using our comprehensive first-time home buyer’s guide in Ontario.
Find Us Online
Stay connected with the Elevate Real Estate Group and discover more tips, insights, and updates about the real estate market. Follow us on YouTube for informative videos, Instagram for property highlights and updates, and Facebook to stay informed about the latest listings and real estate news. You can also connect with us on LinkedIn to learn more about our team and professional services. Join our community today!